Hi all
(my first posting so go easy…)
I’ve been recommended by selling agents to market my two adjoining properties in Brisbane using a “Premiere Property” Listing on realestate.com.au
The cost (~$2k) for this listing i would need to pay for upfront. Also recommended is a large signboard – cost ~$500.
The recommended marketing campaign is aimed at attracting competitive tenders on the site from developers/builders/investors.My questions/points for discussion are:
a) does this group consider that a “Premiere Property” Listing adds value relative to the (significantly) increased cost above other types of listings.
b) should marketing costs be paid by the vendor upfront or covered by the selling agent – or ‘split’ on some basis so that both parties put some skin in the game and work towards securing a successful sale.
Keen to hear peoples thoughts & experiencesHi Aljc,
Hmm, since nobody has “got up to dance”, I thought I would add my views on your question. I’m not a professional, so my words are “just another opinion” to be thought about, taken up, or discarded – whatever suits you.My reaction to your question was to mutter “Seems to me these are Sales Agents alright – and they are doing a big Sell on you”. See, I am of the opinion that, with the tools available today, your property will be jumped all over without the need for a “Whoop-de-do Premiere anything”. The property itself is the Premiere piece, and developers and the like will be sniffing around for just such opportunities (or will have their “hound dogs” doing it for them).
As well as that, most worthwhile RE agents will have a list a kilometre long of “their own buyers” for your property. If they don’t, there will be other Agents beating a path to your door to take the listing OFF them first agent, and sign you up themselves.
So, WHAT are you paying for? Your ad stays at the top of each page? Given that the hounds are already going to be looking for it, they won’t NEED to see it on every page.
A big sign outside the gate – SURE !! Makes sense to me… but why should YOU pay for it? It is THEIR name that will be being advertised, and you WILL be paying their commission (you know, the one that once was “No more than 5% of the first $18k plus 2.5% of the remainder of the purchase price” – which steadily evolved into “No LESS and no more than 5% of the first $18k plus 2.5% of the remainder of the purchase price”. i.e. Not a MAXIMUM any more – just an accepted NORM – just try to offer them less !!
Let them pay for both if they think it will help so much.
What say others? ;)
Benny
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