Successful property marketing of any sort requires a focus on the needs of the client. The ability to create a single Web site dedicated to just one property takes niche marketing to the next level for the property marketing industry.
Websites dedicated to an individual property listing are becoming a common trend amongst property agents in the US. Many American property agents use specific web based applications like vflyer, postlets and mymarketware to quickly and cheaply create a single property website. Single property websites aren’t really used by agents in Australia rather they appear to be opted by private sellers who can’t gain access to the larger Australia property websites.
Now an even newer trend is beginning to dedicate property blog sites combined with social networking to help sell properties especially in the area of luxury homes.
What’s the difference between having a property blog and a website to sell real estate? When designed properly, property blogs bring life to the property since they are much more search engine friendly than a typical property website, this is key when marketing luxury property particularly.
Today’s sellers expect a worldwide marketing budget and exposure in every domicile. The challenge is that many sellers expect their agent to pay for advertising in worldwide publications, which can put even a very successful agent in the red very quickly. Not to mention that most ultra luxury properties take time to sell. The key is to maximize exposure and develop a hub on the Internet with a very organic and highly “indexable” 1parkplace luxury blog solution so that the search engines become our best friend.
Using social media networking to market luxury or unique property listings is being utilized by many in the real estate industry in the U.S. This evolution in marketing (or Blogging) will surely trickle down to Australia eventually as the phenomenon of social media continues to grow.
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