Getting Noticed in a Stampede of Competition

Any Realtor of Builders Kochi or any other builders looking to "stake their claim" on the internet needs to have an online presence of some kind if they want to expand their business and reach as many clients as possible. In a perfect world this would be a simple matter of having the website made, putting it online and watching the business roll in by the hundreds. Unfortunately real estate is extremely competitive on the internet and by taking that simple approach, a Realtor risks getting lost in a vast sea of competing websites.
Search engine marketing is essential towards establishing the foundations of a website's success. By simply taking the time to promote the website and fine tuning it to appeal to search engines, website placement and position can be considerably increased. There are two approaches one can take to achieve this, one which requires paying money and the other which is free but labor intensive.
The monetary method of going about promoting a website is to use pay-per-click advertising (PPC), a popular term which is commonly used by its acronym. Essentially one pays a certain free to have their website link clicked on whenever it appears on relevant websites that promote specific keywords and phrases which have been chosen and bid on. Since certain words generate more traffic than others, these will be more expensive to bid on.
The free but labor intensive method is organic search engine marketing. This involves constantly tweaking and optimizing the website so that it has the proper keywords, relevant and new content and follows guidelines in order for it to achieve higher placement on search engines like Google. The time commitment comes with the reward of having more control over what keywords and pages within the website should receive the most attention or need to be worked on.