FPA unveils TV ads
The star of the Financial Planning Association’s (FPA) three new 30-second television commercials is a middle-aged man with a mullet, in a bad jumper, who goes by the name Dazza.
Representatives of the 27 FPA member companies who helped fund the $3 million advertisements met Dazza last night through a screening of the ads at the official launch of the association’s ‘Value of Advice’ campaign in Sydney.
Due to premier on channels Nine and Seven on the night of Friday, October 7, the three snappy ads aim to show the value of getting good advice by demonstrating the absurdity of getting poor advice from the likes of people like Dazza.
In the ads, Dazza – who could best be described as enthusiastic, yet ignorant – gives some rather dubious financial advice to a middle-aged woman sitting in a café, a couple drinking coffee and playing cards around the family dining table, and a man sitting out in his garden.
For example, when the couple at the dining table ask Dazza:
“We’ve got some retirement money in super, but we don’t know what to do with it… what d’you reckon?â€
Dazza’s advice is:
“By a racehorse… Put it in a race… and with the extra money, bet on it… Ker-ching!â€
Then the camera cuts from Dazza to a sensible, older man, representing the voice of reason from the FPA, who says:
“Don’t ask Dazza! Ask a professional real financial planner. Only they can help you with all your financial planning needs.â€
Other absurd tips offered by Dazza includes investing in a bonsai tree plantation (“only they can help you with all your future needsâ€), and buying a swamp (“with global warming it will dry up in no timeâ€).
The fictitious Dazza character always punctuates the end of his advice with a bright-eyed “Ker-chingâ€, imitating the noise of a cash register.
The three television commercials, which were produced by creative agency Radar, will run in prime time slots on national and regional television.
The TV ads will form part of an integrated campaign, which will also include four print advertisements that will run in metropolitan and local newspapers, an advice pack containing a 20-page booklet for consumers, and a related website for the general public to access more information about the value of seeking professional advice.
The FPA intends to keep the campaign going for three years.
“Money is a currency, like electricity and it requires momentum to make it Effective”
Count The Currency With This Online Positive Cashflow CalculatorFits my mental image of our Dazzling – mullet and all!
Cheers,
Simon Macks
Residential and Commercial Finance Broker
***NODOC @ 7.15% to 70% LVR***
[email protected]
0425 228 985Comments may not be relevant to individual circumstances. If you intend making any investment, financial or taxation decision you should consult a professional adviser.
Hey guys,
It was really good fun making the ads. The time spent with the make up and hair stylists on location was great !! Mullets are tops…
The pay wasn’t that good, but it may launch me onto bigger and better things later on in my career as an insurance salesman.
I took some advice from Luigi – the old Italian guy who has been doing all of the WA Salvage commercials for the past 25 years or so, you know the one with the blue truckie singlet and the handkerchief on his head folded at the corners.
All of the poncy Financial Advisers on the set had the personalities of wet cardboard boxes.
Next cab off the rank is a series of ads espousing the virtues of independent auditors who have to clean up the mess after hapless investors have taken advice from and then subsequently acted on and relied on qualified financial planners and things have gone completely belly up as usual….it’s sort of a rolling campaign I think ??
Cheers,
Darryl Moore
“No point having a cake if you can’t eat it.”
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