You go to a party and you see an attractive boy/girl across the room. You go up to him/her and say, “Hi, I’m great in bed, how about it?”.
That’s Direct Marketing.
You go to a party and you see an attractive boy/girl across the room. You give your friend a tenner. She goes up and says “Hi, my friend over there is great in bed, how about it?”.
That’s Advertising.
You go to a party and you see an attractive boy/girl across the room. You somehow get his/her mobile number. You call and chat him/her up a while and then say “Hi, I am great in bed, how about it?”
That’s Tele-Marketing.
You go to a party and you see an attractive boy/girl across the room. You give two of your friends a tenner each to stand within earshot of Him/her and talk about how great you are in bed and what a hottie you are.
This is an example of PR.
You go to a party and you see an attractive boy/girl across the room. You recognize him. You walk up to him, refresh his memory and get him to laugh and then suggest, “Hi, I am great in bed, how about it?”.
That’s Customer Relationship Management.
You go to a party and you see an attractive boy/girl across the room. You put on your spring boots and walk around playing Miss Busy. You put on your best smile and walk around being Miss Congenial. You fresh all the Thesaurus links in your memory and play Miss Polished. You stand straight, you talk softly and smoothly, you smile like a dream, you set an aura around you playing the lady and then you move up to the boy and say, “Hi, I am great in bed, how about it?”.
That’s Hard Selling.
You go to a party, you see an attractive boy/girl across the room. HE COMES OVER and says, “Hi, I hear you’re great in bed, how about it?”
Now THAT is the power of Branding.