Hi
I am looking for an inner city agent to sell a townhouse in Surry Hills. I have a quote from McGraths and their marketing expenses seem to be a bit on the high side. I am hoping there is someone who can do it for a bit cheaper.
Can anyone recommend someone please.
Thanks
‘Eat rich food, barbeque a yuppie’
I recently sold my house through Harris Tripp First National. I spoke to McGraths and also found them expensive.
Their commission was 1.5% of the sale price + marketing.
There were different marketing packages to choose from depending on the campaign you wanted to run.
Cheers,
Shushar“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney
Tip 1:
Don’t pay for marketing. They are not marketing your property, but marketing themselves. This is a running joke between a lot of real estate agencies – how much of other people’s money they can use to market themselves.
The fact is that if someone wants to buy a townhouse in Surry Hills, they will a) Go to every real estate agent in the area, and b) will drive around the area and take note of the For Sale signs. Every house I have bought was not advertised as part of a big double page splash advertisement with the agents name taking up most of the room and individual pics of their agents.
Tip 2:
The agent who quotes you the highest sale price won’t necessarily get the highest sale price. Agents tend to exagerate just to get the listing
Tip 3:
The agency that charges the lowest price doesn’t necessarily save you the most money. One agent may charge 1% and sell it for 400k, leaving you with $396k. Another agent might charge you 4% but sell it for $440k leaving you with $422k
Tip 4:
Research the area for comparable sales on similar townhouses. Have a very good idea what it will sell for and how quickly it will sell.
Tip 5:
Don’t multi list and don’t auction
Tip 6:
Don’t go with a company who charges you if they don’t sell. This means cross any company that charges for advertising off the list. Apart from a strategy to get clients to pay for their advertising, it is also a strategy to get a commission even if they don’t sell.
Tip 7:
Sydney City Residential Real Estate in Kingsford. I’ve heard they’re ok, but make sure you do your own diligence.
Hi there,
If you want a good agent email me at [email protected] and ill see what i can do for you as i know about a lot of agents and the success they have had.
Originally posted by james:
Tip 5:Don’t multi list and don’t auction
I think you’ve given us some good advice and food for thought, however I don’t agree with your “don’t auction” statement.
I think it depends on the situation. In my case, my house was a fibro/weatherboard house in an area dominated by federation brick houses which made it difficult to value. In addition, the market was rising.
I went to auction and sold the house for $30,000 over what 3 different real estate agents had given me as an estimate. [
]Selling by private treaty is great if you can be sure of valuing your property accurately and know the price you want to receive.
Shushar
“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney
Originally posted by Shushar:I think you’ve given us some good advice and food for thought, however I don’t agree with your “don’t auction” statement.
Why you shouldn’t auction:
1. Agents often over quote the vendor and under quote the buyers. What often happens is a heap of people come to the auction who can’t afford it.
2. If this happens and you aren’t happy with the highest bid, you don’t have to sell – but you do have to pay all the fees. Agents will also try to pressure you into selling with comments like, “This is what the market is telling you it’s worth, you won’t get a better price”
3. You sell the property at a fraction over what the 2nd highest bidder bids. Often the highest bidder would have paid more through private treaty.
These three reasons make auctions a bad percentage play. Yes, of course sometimes they work to advantage, but intelligent people play the percentages.
Have you tried Di Jones?
I read an article about them many years ago when they had just started and were kicking goals. Seemed an awesome woman. Seem to specialise in the area, too.
The daughter, Kim, could be a good one…at the woollahra office. I certainly see lots of houses for sale with them in our area (paddington).A quote from the site,
“When I opened my agency in June 1992 I had only one thing in mind,” says Di, “To do the very best I could, offering clients the style of service I would like to receive with a small, very personal ’boutique agency’ completely different from the existing style of real estate companies. Being independent released me from all corporate franchise rule-books and I finally had the freedom and the motivation to do things differently … certainly with a more feminine touch … but with a commitment to go as far as each client needed. I would ‘go the extra mile’, which has basically become the Di Jones mantra.”
“Looking back, it was extremely gratifying to see how enthusiastically the new agency was welcomed by both vendors and home buyers. It proved that my intuition was right … the public was both ready and in need of a new approach to real estate.”
“The very best service with personal attention to the smallest detail is what I believe still sets our office apart from other agencies. Our reputation has grown steadily since we began, for many reasons. My goals now are no different to when I first started the company – to create the most respected real estate agency in the Sydney’s Village Districts, historically the often the most competitive property arena’s in Australia. I would never presume to believe that I have done all that I can in bringing a fresh approach to an industry well entrenched in old traditions and what Timothy has brought to the company is new goals and visions – complacency and satisfaction are not acceptable to either of us.”cheers-
miniThanks for all the replies everyone. It looks like I have some homework to do.
‘Eat rich food, barbeque a yuppie’
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