Take all the cash for the next ad and drive to the nearest casino, find a roulette table and place the whole lot on the red. One spin only because you have at least got a 48% chance of doubling your money.
Its the message not the medium. The message is crap. It misses the FUNDAMENTAL rules for generating leads or sales.
Do the suggested course. Invest your money or pay someone to write it for you!
The 2530 is cheap to learn how to do it.
We once wrote an ad that jammed the switchboard at the AMP with people wanting to buy life insurance!
We used to charge thousands of dollars and you could write the answer on the back of two postage stamps. Two postage stamps of notes was all that was needed.
Its that simple! Like most things, once you know!
The best book on the subject is John Singleton’s autobiography called “True Confessions”
It is a pity that the originial post to which the post immediatley above this one responds to was massivley edited, presumabley by the author. Unless you read that post it doesn’t make sense.
There appears to be some historical revisionism going on!
Glad I have a copy though!
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