G’day…I have several well laid out Press Adverts that Knocked the socks off both Buyrs and sellers alike
The forum site wll not do them justice so please add an email address now and I’ll send straight away.
I cannot do it any other ay as I cannot receive emails, but can send…Iprimus for the past 75 hours is having problems..Uggh
You can delete your email on receipt of several examples that sold at the advertised price on the first or second exhibition… 11 days to sell on average…. Radio announcer interviewed on tape 9 of my clients that confirmed their success… tape can be sent on request.
If I don’t hear back in 15 minutes we can do it tomorrow.
Cheers
Bill
Bill O’Mara
Real Estate,Mortgages,Share Market Strategies.
[email protected]
G’day Private Home Sellers…The Truth, the whole Truth and nothing but the Truth will be Your Differentiation in the presentation, your price, your marketing and how you conduct yourself in answering potential buyers questions.
This is not the secret… but a most important ingrediant,as with everything else that follows. Leave out any part of what I’m saying and it won’t work….simple as that.
In this post I will share my little known/used secrets, in achieving the Absolute Top Price, in Selling your home yourself in any market. Not one of my competitors in the Real Estate Industry was game enough or even knew how to put it together.
Your first task, as always, is to conduct genuine research in order to arrive at the True, non emotional Value of your home in todays, or any market.
It may take you many weeks of visiting other open houses checking original asking prices with final settled price.The average difference in Aussie is 6%, ie the eventual sale price is 94% of the first advertised price.Follow my advice, and this won’t happen to you While you are doing your research, you are also preparing your home for sale with a general tidy/clean up.By now, having established your homes true value you add 6% to it… if you proved to yourself say $550,000, you will advertise it at $585,000. And that is the price you will sell it at no negotiations on price whatsover.
If you cannot price your home without emotional involvement your final figure will be out to buggery and you’ll end up with egg on your face. And that’s a fact of life in Real Estate.Assuming you have got it right, your next task is to prepare your Editorial Style Press and Internet Advert…except, it won’t read like an advert….more of a story and a true one at that.
See part 2 in the next post for Advertising Your Home + an example, and how to conduct the inspections yourself.
You will Sell by the second “open house” if not the first.Who will pay you your asking price? Most genuine buyers seeking your type of home will pay it, and pay it quickly for fear of missing out. In particular, the Buyer that must sell another home first is your best chance. A cashed up buyer is very difficult to do business with at your price.
You simply give the interested Buyer up to 120 days to settle the sale with you.This of course, will be mentioned in you Editorial Style Advet. But don’t be surprised if they settle in 60/90 days.Their Bank, that approved their loan to buy yours will put pressure on your buyer to reduce his over inflated price…to get their old home sold. But that’s their concern, not yours.
A 10% cash or deposit bond held by your solicitor with an exchanged unconditional contract within 10 days of the initial handshake deal.
No ifs, buts, maybes, or extensions of time.
In stressing the 10 day period the buyer must arrange the building inspection/pest report
and everything else that enables him/her to exchange an unconditional contract.The buyer spending several hundred dollars on reports is genuine that’s why you encourage, even insist on it.They may wish another inspection after the handshake deal prior to exchange of contracts… consider it a positive and have a cup of coffee ready, especially if a friend or Grandma is also coming to have a look.
With a bit of luck you may get another buyer enquiry while they are present. You see, because you have been so frank and truthful in your dealings with them you have nothing to fear.You tend to get back what you give, and that is, the truth from them as well.
In any case, if the deal is not a goer, accept it graciously and consider better to know now, than in 2 weeks time. Immediately start calling the other would be buyers to arrange an inspection.
In 90% of cases you’ll find the deals done and they are excited to show family/ friends what they have just bought. This type of marketing and selling is so easy, without stress,even enjoyable.
It took me, on average 11 days to sell a house and I’ve just described to you how I did it. Next post is re the Advertisement for your Home Sale. Like the rest you have just read, the advert or “story” is going to be as honest and truthful that you may even question the frankness of it.
But, as I said earlier… leave anything out, like forgetting to mention the crack in the wall behind the HWS etc, you are only setting yourself up for a deal that may fall through. Buyers will cop just about anything provided they know upfront. Buyers don’t appreciate little surprises.Until Part (2) later today or tomorrow….Cheers
Questions invited and comments appreciated.
Bill
Bill O’Mara
Real Estate,Mortgages,Share Market Strategies.
[email protected]Bill, could you please send me copies of your advertisements, thanks, Jill my email is [email protected]
me too [email protected]
Kind regards
Chandara
[Keep going, you’re nearly reach the end of financial freedom]Hi Bill,
please put me in your mailing list too and looking forward to Part 2 and 3.
Thanks!Hi Bill,
I wuold like to be on your mailing list.
Thanks
Daisii
sam.bykatbigpond.com
Hello Bill
If you are still sending out the info on private selling I would appreciate a copy.
Email address is [email protected]
Thanks.
Namasté
Okay dont hold it against me i am an estate agent and with conviction honesty is paramount to me,yes of course i would prefer people to use me when selling but always look at where you are selling before deciding whether to handle it yourself or by agent or private sale or by auction.If its 6.8 kms from the cbd use a good agent because there will be more than one buyer who wants it,time and time again i see owners who either overprice and wonder why they cant sell or owners who mistakenly think saving on agents fees is clever its not when they undersell it by 10%This year every home i have been appointed to sell has sold ,yes agents get a bad rep but not all are dodgy as are doctors lawyers mechanics solicitors etc pls show some respect to those that practice real estate professionally .On Average i meet 50 buyers per week so if any one rings me to sell a home i already know i have clients looking but more so when it comes to negotiating i know what they have bid on or offered on a private sale basis im infront by a mile in getting the best dollar, lets say your Agents fee is 2% on an average sales in melbourne of 350,000 thats $7,000 if i cant get seven thousand more for a property than 90%of do it yourself home sellers id be very surprised.Remember a good agent negotiates for a living day in day not just once every now and then and whilst you may disagree a good agent knows when a buyer has more and when a buyer is ready to walk anyhow agree or disagree but when selling a house or investment property its only too easy to sell it cheap and think how clever i saved on agents fees!!!
G’day Lynchy…
An Agent?
Won’t hold that against you as I was for 30 years.
You wouldn’t have got my services at 2% though.Agree with all you’ve said for a “Good Agent” but we both know that more than half the Agents aren’t worth feeding are they?
If I get started you won’t stop me…so i’ll quit while I’m ahead… Do you want to see some decent Adverts? …….email me… and where are you based?
Cheers
Bill
Bill O’Mara
Real Estate,Mortgages, Option Writing & Forex. [email protected]G’day Bill,
I know I am at the end of a long list of interested people who would like to see your advertisements, so thanks for for the effort in sending them. Just an idea though. If your Internet provider offers free web space (as many do now), maybe you can arrange to use some of it to present this info. It would be a very interesting learning experience, and you never know. You may find it to be another excellent location for advertising your properties.
Anyway my email is [email protected]
Thanks.
Hi Lynchy,
Most real estate agents in Canberra seem to charge around the 3.5% mark, so if it were only 2% you were looking at, that would be a bargain here. I only know of one real estate agent that charges 1.75% flat rate on all sales, and that is a relatively small real estate agency, so maybe that’s why.By the way, the percentage of fees here you pay goes up based on the value of your home. ie. for a place under $200,000 you might pay 2.5%, but for one over $300,000 you’d more than likely pay 3.5%. I can’t comprehend how they can charge a higher percentage just because a place is worth more. Does it take more effort to sell a place that is worth more (although close to the median price anyway)?
This is why I don’t like agents.
Can someone advise me on RE agent fees? We’ve always assumed that it was 5% on the first $18K and then 2.5% on the balance of the sale. Is this not standard?
Thanks
ShirleyShirley, having bought in TAS, NSW and QLD it seems that QLD is regulated (and in Tassie, I think) but NSW is a free-for-all.
Someone else will prolly know for sure.
G’day Shirley…
You are right… but that’s the old REIA scale, some may still use it though.Negotiable these days and you should be able to getit done 2 to 2.5%.
Luckyone… that would not be right. You will pay more of course on a dearer home.But unless the guy with the dearer home is a bad negotiator, the overall commission scale should be the same or less.
I can assure you that if you tell an Agent you have an IP for sale at $190 and another at $490 you will be charged more on the $490k but overall a smaller %
Cheers
Bill
Bill O’Mara
Real Estate,Mortgages, Option Writing & Forex. [email protected]
Hi Lynchy,
Most real estate agents in Canberra seem to charge around the 3.5% mark, so if it were only 2% you were looking at, that would be a bargain here. I only know of one real estate agent that charges 1.75% flat rate on all sales, and that is a relatively small real estate agency, so maybe that’s why.By the way, the percentage of fees here you pay goes up based on the value of your home. ie. for a place under $200,000 you might pay 2.5%, but for one over $300,000 you’d more than likely pay 3.5%. I can’t comprehend how they can charge a higher percentage just because a place is worth more. Does it take more effort to sell a place that is worth more (although close to the median price anyway)?
This is why I don’t like agents.
Hello Bill,
I too would be pleased to receive your advertisements.
Jane
Oops, let me start that again.
Hello Bill,
I too would be pleased to receive your advertisements.
Jane
Hi Bill, I am interested in reading your spin doctor adverts. [email protected]
Is anyone buying property these days? All the agents I talk to say there’s no more than 10% growth in 2004.
TIA
BruceBruce
Mooloolaba, QldBruce,
Sad to say but Bills no longer on the forum
You can chase his e-mail address down through old posts if you wish however..
REDWING
“The man that thinks at 5o as he did when he was 20 has wasted 30 years of his life”
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