OK, what marketing strategies do people use to sell:
– development deals (i.e. through joint venture agreement where you act as the project manager)
– subdivisions (also under a JV arrangement and acting as the project manager)
– purchasing property as “X and or nominee” and selling on to a nominee
This site often talks about ‘making deals’ and there is a lot of information about crunching numbers and what to look for in a property deal, but not as much information about how people find buyers or tenants for such projects.
One reason I wish to think about ways to tee up clients is to lower my risk.
I have equity, I used to have a great job (and bought property) and then I suffered a life changing illness. So I am not working at the moment (which would allow me to borrow money for cash flow + properties). I am slowly recovering, and I may be able to return to work but I am unsure when this will happen. It’s like how long is a piece of string. In the meantime, I am bleeding from my equity (which is how I live).
On the positive side, I do however have knowledge about lots of other things about property which, I think together with this missing piece of the puzzle I could use to get me on my feet again.
Marketing or advertising is not my strong point in this instance. But I am a quick study and eager to look at ways of reversing my situation.
Sorry to sound like a cynic, but I am happy to be proven wrong. Anyone???
Aussiecam and leewizza,
7. Advertising and negotiating our little sox off
We are happy to report that the “ugly duckling” property has now, together with our marketing and negotiating skills (developed over 11 years) attracted a “beautiful swan” Lessee who has committed in writing to a 15 year lease over the property, starting at a rental yield of 10.25% nett. At the end of the first 5 year term the rent will be 12.4% nett.
Without giving away your trade secrets, this marketing and advertising is of interest to me. this is part of the equation and confidence need to believe you can make/create a deal.
What kinds of things do you do and look at to market, advertise and negotiate.
If you are not experienced with this, it can be daunting, without the first hand experience one may not even know where to start and therefore have some confidence that they can turn things around.