Hi,
I’m surprised you can apply morals to a postage address? If someone wants to send a cheque or bill to someone, what morals come into play?
Mind you, this is only my personal viewpoint, but the address is for a business, a brand name, logo and if you will percieved location is all about marketing.
Westpac have dib’s on GPO Box 1, because the address impresses people, the same thing occurs when people use suite.
It’s the same reason why the message systems are so popular, because the idea of a real person answering the phone for you small business, improves your business image.
Actually it’s a good question, come to think, let’s open this discussion to all the ways a small business can improve their image cost effectively…
so far we’ve discussed;
– use a “suite” address instead of a PO Box
– pay for a message service to answer your calls when you are unavailable.
Some others I can think of;
– I believe (not confirmed) that some places that allow you to have “suites” also allow you to hire boardrooms at their location when you want. Which I think would be great for SOHO consultant businesses.
– a professionally designed website, allows you to compete on par with larger businesses. I think many people underestimate the value a website can bring. A tacky website does reflect on the company with passing traffic, whereas a referral may ignore it having been told about your business already.
– a good business card helps too
– a nice letter head for your stationary I think adds a touch of class
– I think the message on your phone is important too (which reminds me I need to do something about the default message). What if you paid someone with a really nice voice to record your message?
Marketing is a very important aspect of your company and image is one aspect of it. This applies to wrappers too, since wrapping is a business.
It doesn’t matter how well you KNOW your business, if a customer doesn’t like or hear what they see, its a potential Client lost.
Which is why it’s important for you to develop systems in your business that give you a professional edge, everything from answering the phone to sending out the statement should shout professional, and this will comfort your customer.
Just a thought
Michael Gruber
