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Freckle
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@freckle
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March 1, 2013 - 4:36 am
dchart wrote:
Sorry off topic, how do I start a question of my own??? I haven't logged on in a while and have a question but cannot for the life of me find where to start one!!
Sorry!! And Thank you!
Go to the appropriate forum page. This will list all the current threads. At the top of the page is a button "Post New Topic Forum" voila!!
Freckle
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March 1, 2013 - 3:55 am
They do all the legal and technical work. Engage a construction Co to execute the development but risk is mitigated because units are presold to investor buyers who provide the seed capital. The buyers get a slice of the action for putting up capital and assuming the risk. Win-Win for everyone.
Technically one could argue all parties are partners in the development. A good low risk model in this current economic climate. I would also think a much better model for employing/investing super funds.
Freckle
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March 1, 2013 - 3:34 am
If you want to be an internet merchant or use the net as an additional channel then you need to understand what motivates your customer and how customers engage with this medium. Without this understanding all marketing and promotion is a shot in the dark and consequently leads to poor performance and inevitable a closing of the business.
Two things kill a business, under capitalisation and immature marketing strategy. You can have all the money in the world but a poor marketing strategy will sink you and a good marketing strategy with insufficient capital to execute is equally useless.
Your first priority is to build a functional website with a high quality purchasing experience. Once completed your next priority is SEO – Search engine optimisation. Your next priority is SEO and the next is SEO and the next SEO.
You die without SEO.. simple. Without it you simply don't exist. Even with good SEO you will have to work hard and pay to keep your ranking near the top. If you're not on the first page of a search you literally don't exist.
Some light reading
Are you giving your customers what they really, really want?
Online Shopping – Consumer Habits
Australian online shopping market and digital insights
An executive overview July 2012
Market Research: Women's Online Shopping Habits At The Workplace And Beyond
Literally dozens of White Papers here net commerce
White Papers
SEO info – covers the basics
http://www.webconfs.com/seo-tutorial/
Social media is at the bottom of your ToDo list..
Freckle
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March 1, 2013 - 3:00 am
thefreethinker31 wrote:
I guess creating a google page too for my product would be essential?
See below
Freckle
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March 1, 2013 - 2:41 am
thefreethinker31 wrote:
Just another question. Wouldn't people buy more things that they need compared to what they want? Hmm. I guess this would require a long explanation but I guess I'd have to trust you on this one. Thanks The Freckle!
The buying impulse is far stronger for things you want than things you need. Vegetables Vs McDonalds, socks Vs new runners.
When you're selling things that people need you try to pitch it to their want emotions as an edge over the competition. Cough mixs used to taste like poison now they all compete on taste which is more akin to sweets. Your objective is to make something more desirable using an edge of some sort. Color, taste, feel, status etc
Freckle
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@freckle
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March 1, 2013 - 1:49 am
One way you might want to consider to reduce/eliminate most of the risk is to look at Dereks model. If I was going to tackle development again his model would rank as one of the best I've seen in terms of risk mitigation.
Quote:
Derek
NEW Latest Perth JV Project – est $100K profits – http://tiny.cc/hesosw
[email protected] | http://www.eosproperty.com.au | 1300 558 114
Freckle
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March 1, 2013 - 1:40 am
You guys must be genetically predisposed to big cojones.
Every large property developer out there is cutting to the bone trying survive and then there's a few over the last few months who've simply gone to the wall. More to follow by the looks of things. They're discounting like crazy trying reduce inventory levels and keep at least some work flow going. The outlook is for a deteriorating market over 2013 with no real bounce in the foreseeable future. Doesn't mean things won't change but risking my hard earned when the pro's are scaling back suggests things are going to be high risk at best.
Freckle
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@freckle
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March 1, 2013 - 1:15 am
thefreethinker31 wrote:
Gazza21 wrote:
A good way to increase likes/page shares etc is to run a competition, just make sure you're giving away something good enough for people to bother entering.
Actually a competition would be great! That's a great idea to increase likes I guess. Any other suggestions that you think might work? I'm actually thinking of doing memes related to my product.
I swear you guys must like doing things the hard way.
Read this. These guys are onto it.
http://uk.news.yahoo.com/facebook-spam-scam-secret-revealed.html
Trouble is though it reinforces how valueless 'Likes' really are.
Freckle
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March 1, 2013 - 12:48 am
thebigo wrote:
Should i try and get 10k knocked off the price, and do you think as a developer he would look at the bank val i received, work out the added costs to put the unit back onto the market (without stamp duty savings to the buyer anymore), or should i just cop the 25k and wait for it to recover in time.
Are you buying for sentimental reason or financial/investment. If the latter I would be walking unless they came to the party on at least 20k reduction. Personally that still wouldn't keep me in the game.
Developers are cutting back on stock holdings and land plots left right and center as they try to adjust to a new market dynamic mainly little demand for new. That scenario isn't going to change for a few years at this point. Developers are going bust all over Aussie and the priority is to rationalise. You have a lot of leverage because you can guarantee you are not the only one thinking about walking from these deals. Vic has one of the highest new build cancelations in Aus at present.
My guess is that these apt's will struggle to realise $420-430k within 2 years as second hand units. I seriously doubt you'll see any CG for at least 10 years.
I'd walk and watch and wait for a while. Renting is cheaper than the interest costs on your loan anyway.
Freckle
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@freckle
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February 28, 2013 - 11:52 pm
Joe wrote:
Is rent decreasing? Surely with higher rental vacancies means reduced rent
Nope. Silly buggers are still asking $700/bedroom/wk on average. My young fella has just been given a new 3 bdrm house by his boss who has said he can let the spare rooms and keep the dosh (wasn't allowed on his previous place). He thinks he'll get $400 – 500/rm. I reckon he'll be lucky at $250 -300/rm. We'll see I suppose.
Joe wrote:
Also from what I can understand, if you want to exercise your exit plan now you've left it too late
There were heaps of 1 bdrm apts sold OTP. They're now trying to get around $1300 – 1500/wk for them. Good luck with that. They were bought for anything from $600k – 800k. Crazy money. All on the basis of rental return. CG will be a bust as will rental return.
Freckle
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February 28, 2013 - 2:23 pm
WE have the lowest interest rates around for yonks, the Fed buying $40 odd billion in RMBS every month, a juiced up economy and builders cutting every corner in the book along with lenders.
Sounds like a recipe for another property disaster.
Freckle
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February 28, 2013 - 2:16 pm
Wouldn't get too excited. Sales are off a historically low base.
Freckle
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@freckle
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February 28, 2013 - 1:48 pm
Rental vacancies have been rising at the rate of 17/mth… ouch!
Freckle
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February 28, 2013 - 1:43 pm
Rentals just took a massive jump to 157 (up from 138)
For sale have dropped to 209 (down from a high of 278) Must be a heap of properties taken off the market. There sure as hell haven't been many (if any) sales. RPData list the last sale in Nov12
Freckle
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@freckle
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February 28, 2013 - 12:43 pm
steve.t wrote:
I work in the marketing space and every client we have a promotion with as us to build them a like Page. We are currently doing an activation for a major drink company at O Week (university orientation week). One of the key request was to increase likes. Now the reason this is so important is because every like they have on the Page is free advertising to that person. This is because whenever they make a post about the brand it comes up on the news feed of Anyone that lies the page. Now to go one step further if they like the post it will show up on the news feed of all the people they are friends with and so on.
The problem with this approach is that it is increasingly being used by scammers and consequently will become avoided over time. FB is running into these problems because it is such a successful social medium. It offers a rich hunting ground for all sorts of nefarious activities. FB is actually loosing members in the US due to a whole range of issues from privacy to fraud to just people wanting their lives back.
http://uk.news.yahoo.com/facebook-spam-scam-secret-revealed.html
http://kdbtechnology.com/facebook-is-losing-its-us-users.html
FB is an obvious target for a marketing campaign but I have my doubts to the cost (time and money) effectiveness and opportunity cost when there are better things to be doing for the newbie inet merchant.
http://hotelmarketing.com/index.php/content/article/facebook_losing_its_appeal_for_hotel_marketers
The next big struggle for FB is to make ads relevant on mobile platforms. This is a tough ask as more FB users move to mobile.
http://wallblog.co.uk/2013/02/22/facebook-the-super-mobile-brand-powers-the-mobile-universe/
This will simply exacerbate the problem advertisers must contend with when using the FB platform to deliver content. Another level of difficulty to master.
Freckle
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@freckle
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February 28, 2013 - 12:12 pm
Gazza21 wrote:
Facebook is the largest database you'll ever have access to, to market your product.
FB is a rank amateur compared to Google and Yahoo who each have databases that dwarf FB's. FB has about 180k servers. Ggl has 900k+ and a software system called Spanner that makes FB look kinda primitive.
FB is a better social media tool at present than it is an ad media tool. Google+ is taking share off them though.
One mans view why FB ads are useless
http://www.forbes.com/sites/ryanholiday/2012/05/17/why-i-lost-my-faith-in-facebook-advertising/2/
Freckle
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February 28, 2013 - 11:19 am
APerry wrote:
The graph does indicate the reality of what is going on over there in terms of inflation.
That can't be right. Ben said it was all under control and we all believe Ben…. don't we?
Freckle
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@freckle
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February 28, 2013 - 6:26 am
thefreethinker31 wrote:
Though I guess it would be self liquidating if my product is worth buying.
Look at same or similar products and see how others are doing it. Join merchant groups for support and ideas.
You're product is either needed or wanted. It's much easier to sell stuff that is wanted rather than needed. If you can figure out how to turn something that is needed and appeal to the emotional want side of a purchaser you will have an edge.
Heaps to learn
Freckle
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@freckle
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February 28, 2013 - 6:20 am
D you know me … I'm a sweety really
Freckle
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February 28, 2013 - 6:19 am
thefreethinker31 wrote:
Thanks Nigel! I would definitely consider facebook ads.
FB has an extremely poor record in ad effectiveness. I wouldn't waste my money.
You have to do your research on the various advertising mediums and understand what works and what doesn't. There are lots of businesses that will tell you their system is the bee knees. Get on the associated forums and get feedback from those actually using the various media advertising tools to see what's currently working and importantly how. You'll find some products do well in some formats and places while others don't. You have to figure out how to format your message and where to locate it for best effect. It's a dynamic process and always ongoing.