I'm a licensed Conveyancer and I run my own business in WA. A few months ago I decided to fly solo after working what seemed slavelessly to someone and I have been faced with this exact issue.

Clients choose who they wish to act for them dependent on what they foresee as being of most value to them. Unfortunately, a good number of the public will just go with whoever the real estate agent recommends whether or not the real estate agent has a vested interest in them choosing that Conveyancer or not.

Some will just phone around and around to get the best price and haggle, haggle you.

I am trying to promote my business at the moment by word of mouth and by contacting people I know in the game. It's slow. I try to focus on premium service but price is playing a strong factor in todays climate. The repeat referral base is most valuable and  it is always easier to do a good job the first time and have a client return than seek out a new client.

Internet is a good tool for overseas clients.

Albeit all other techniques, the easiest way to get more business is to schmooze to real estate agent and brokers. A good marketing tool for this base is newsletters or seminars on topics of interest. The agent will see your business as of value to them and continue to refer clientele hopefully following building that rapore.

It will be a great day when the public choose an independent Conveyancer based on a high level of educated knowledge and service. I might be dreaming, hope not though.