Ed Burton

Curious about Ed’s style of promotional literatute? Then visit the website http://www.theadcamp. This promotes advertising copywriting seminars. Attendees are promised they will be trained in a range of sales techniques and will be shown examples of successful sales pitches prepared by the website operator, including:

“The letter Ed Burton uses to sell his legendary $1,500 “tax reduction/asset protection” seminars to sold-out houses of 500 people at a time”

Other ‘secrets’ offered are:

“My jealously-guarded secret formula for TESTIMONIALS that are so heartfelt, Oprah Winfrey demands you share them on her show”

“WHERE to get a truck-load of bonuses which will have your prospects slobbering all over themselves and wetting their pants in excitement… yet they’ll hardly cost you a cent”

“Gob-smacking ways to gain so much instant trust with your prospect that they’d be ready to sign over their next of kin (even if they don’t know you from a bar of soap and have never trusted a soul in their life!)”

“How to write guarantees that can calm even the most blubbering mess … send your sales through the roof … and have newspaper editors knocking your door down to interview you (Thought it was impossible? It’s not. And it’s easy)”

“How to guarantee a happy customer EVERY time (even if your product sucks and your customer is the Devil himself)”

Sound familiar? Now go back and read Ed’s promotional material. Do you feel reassured your $1500 – $2000 is going in a good cause? Ed claims that he can make up to $500 an hour giving advice to individuals so does not need to do the seminars for income. But hold on a minute – $1500 X 500 attendees = $750,000 / 22(hours Ed spends lecturing) = $34,090 per hour. An hour is an hour. That’s a lot more than a mere $500. A rather unconvincing argument from Ed. Also, having been an accountant for 25 years, how come he never became a CPA?

Just asking…

Caveat Emptor